I’ll get straight to the point – web designers & bloggers love WordPress as a Content Management System (CMS) because it’s an open source platform that simplifies the process for writers, designers, & developers.  WordPress is the most popular CMS in web use today for a simple set of reasons.

1)    WordPress gives the website owner and the developer all of the basics needed to manage content, including basic pages, simple forms, blog posts, news and events.

2)    Once properly developed, WordPress lets the owner of the website control almost all aspects of the sites content, without needing to learn HTML or programming, without fear that they will “break the site”

3)    A professional custom WordPress Design and Development company can fully customize the look and feel of the website, and easily manage a web site redesign without a complex data migration project.

4)    When it is time to go beyond the basics, the WordPress framework lets a custom website developer offer full customization, while still enjoying the benefits of a user friendly content management system.

The open source capability makes WordPress a favorable CMS for web agencies and their respective clients.  We all know that technology is advancing on the web.  WordPress has ‘Developer Resources’ which lets programmers create cool apps that are integrated with WordPress.  In addition, the most popular feature of WordPress is “Plugins.”  The plugins allows users and developers to extend its abilities beyond the features that are part of the base install. With over 18,000 plugins in the WordPress Database, many of the basics are available to your developer, helping to keep project costs low and letting you spend your budget on things that matter rather than reinventing the wheel. These plugins range from SEO, Analytics, to Social Media widgets that can be searched and installed in ‘admin’.

When it comes to getting your website found, WordPress offers many Search Engine Optimization (SEO) features that help boost your online traffic.  Matt Cutts, head of Google’s Search Quality Team put it simply: “Google loves WordPress websites.”  From an SEO perspective, WordPress has many advantages that help your SEO company get you the search engine rank you need, including integrated link management which is search engine-friendly and clean permalink structures;

With advances on the web with mobile and responsive web design, the best is yet to come with wordpress developers focusing on their platform being mobile and tablet friendly.  Contact Us if you are interested in a WordPress Website in NJ.